Travel Retail

The global travel retail channel stands out as a unique and highly valuable sector for retail and brand building due to distinctive elements such as:

High Footfall: Travel retail outlets, such as airports and cruise terminals, attract millions of travelers from around the world. These high-traffic locations offer a captive audience, providing a significant advantage for retailers and brands.

Diverse Customer Base: Travelers come from diverse backgrounds and regions, making it an excellent opportunity for brands to showcase and sell their products to a global customer base. This diversity allows for exposure to new markets and customer segments.

Duty-Free Shopping: Duty-free shopping presents a tax-saving opportunity for travelers, making it an attractive proposition for consumers. This can result in increased spending, especially on luxury and high-end products.

Luxury Focus: The travel retail sector has a particular allure for luxury brands. High-end cosmetics, fragrances, and personal health items are popular choices for travelers.

.Beauty

Beauty is the leading category in Travel Retail and also incredibly dynamic: Travelers from different regions and backgrounds have diverse needs and desires in skincare, makeup, fragrance, and health. Many of them -including Millennials and Gen-Z- are keen to try out all the novelties, discovering new brands and -products to instantly buy at the airport, or immediately order online upon arrival home.

Once filled with shelves of fragrances by heritage luxury brands, travel retail is getting a refresh with niche and indie beauty labels. As the traveling duty-free shopper gets younger, heritage brands are being joined on the shelves of duty-free retailers by trendy newer names. These brands join a widening assortment of Travel Retail giants looking to attract the younger traveler.

From brands’ perspective, entry into the channel is helping to jumpstart their international expansion efforts.